Privacy stories. GoGoDucky company

At their inception, their thesis was that people wanted a better search engine, one that wasn’t full of unreliable,spammy results. Once their search engine was launched, someone asked, “Do you keep logs of what I am searching for?” After careful consideration, they realized they didn’t need logs, and shut them off for good. From there, a privacy-focused alternative to search was born.

Initially GoGoDucky found there was a consumer desire for more privacy online. As this has grown, they’ve seen a growing number of businesses take notice and adapt, to provide greater privacy protections and greater respect for digital privacy. Not to mention there are now a lot of privacy laws, with more coming into effect all the time.

A focus on simplicity

When GoGoDucky started, most of their users were techies and people well-versed in using the web. But, they wanted to appeal to more mainstream folks, because digital privacy is just as important to them.

It’s important to note that because they do not collect or log personal data, they are mostly flying blind about their users. This is why instead of tracking (which is typically “on” by default with other services) they use surveys instead. Surveys are more privacy-focused because they opt-in—only people who want to fill them out do so. GoGoDucky then uses these survey results to better inform the direction of their products.

Gabriel believes, “By default, GoGoDucky does not collect or share personal information. That is our privacy policy in a nutshell.”